#LinkInBio: You See It All Over Social But What Does It Mean?
You’ve probably seen the term "link in bio" all over Instagram. If you’re wondering what it means, let me break it down for you because, believe it or not, that link is pretty important.
If you have been posting about your products or services on Instagram, you may have noticed that when you try to share a link to your site or a sales page in a post, it’s not clickable. Bummer.
This is where the “link in bio” comes into play.
The one place you can share a clickable link on Instagram is in your profile or “bio”. It can link to your website, a landing page, an Etsy shop or anything else you like! If you are using your “link in bio” to its full potential, it can even direct people to a page with a collection of curated links.
Making The Most Of Your Link In Bio Is Easy.
Like all things in social media marketing, there is a strategy for using the link in your profile. However, for most businesses, using the “link in bio” to direct people to a page with multiple curated links is the right way to go. Lucky for you, there are different ways to make that happen.
Transform Your Link In Bio With A Third-Party App
Many small business owners rely on third-party apps like @Linktr.ee, @latermedia, or @go.milkshake to create a landing page and transform the link in their bio into multiple links. With most third-party apps, you can build a page with basic features for free to get started. The landing page is ready-made for you so once you fill out the information, all you have to do is copy and paste the link into your Instagram profile. It’s a great first step for experimenting with your profile link.
Build Your Own Landing Page On Your Web Site
Another way to make the most of your Instagram link is to build your own landing page right on your web site. (You can see mine by clicking here!) This option has some significant benefits. First of all, when you build a page native to your website you avoid issues in the event of a tech glitch in Instagram or in a third-party app. Whatsmore, by having your “link in bio” direct people to a page on your website you increase the chances of people sticking around and clicking through to other parts of your site.
Getting Your Audience To Click On Your Link.
Once you’ve decided how to make the most of your one and only clickable Instagram link, it’s time to think about how you are going to get your audience clicking on it. There are several ways to help people find the link and invite them to click, click, click! Here are some ideas to get you started:
Invite people to click on that #linkinbio in your posts.
Include a Call To Action (CTA) right in your profile telling them to click the link. (Don’t forget to tell them what they are going to get when they do it!)
Show your audience how to click on your link in your Stories or make a fun “How To” style Reels video.
Refresh Your Instagram Profile And Get More Clicks.
Remember, you only get one link in your profile - one chance to have visitors click through to a site or landing page to make a purchase or sign up for your mailing list. Part of making the most of that clickable “link in bio” is having a strong Instagram profile that connects and converts. If you are ready to refresh your profile and make the most of that “link in bio” visit me on Instagram @socialkatmedia and click on MY #linkinbio to download your FREE Instagram Profile Update Guide.